It's a concern to think that the majority of producers have no visibility of their wine once it leaves their facility. Cellr is here to change that.
An active supply chain can help you understand each step your wine takes along the way. Scans within our system create automated data capture never seen before.
Our platform identifies known locations (distributors, wholesalers etc) and displays them precisely on a map. This is then combined with consumer scans, which are tracked in two ways to ensure we not only protect the users personal details, but give our customers up to date information on where their wines are around the world.
Updates from any scans performed in the wild are fed back to you via the Cellr platform in real-time. This means that even if your wine misses a checkpoint along the supply chain, the next distributor or consumer scan will reveal its location.
No personal data is collected and we've crafting the system in-line with GDPR rules.