Introducing the First Press Project.
Everything you need to create true customer engagement and brand protection.
Each bottle in the trial has tech inside the lid that allows consumers to simply tap the cap to engage like never before. Giveaways, video, authentication and track & trace all taken care of by one super smart lid.
All prices listed exclude GST
*Marketing suport time allocated will be determined during the strategy session
A partnership with wine marketing specialists from Hydra Consulting
Tech enabled capsules
As part of the exclusive First Press Project, you will receive enough PolyLaminate capsules from Cellr to cover you for the chosen package.
We will then work with you (or your co-packer) to cap your bottles for the project.
We test them and ensure they are ready for sale.
Our capsules will be made using high end closures.
Unprecedented access to the consumer.
The First Press project has been designed to give you a direct conversation with the connected consumer.
In our eyes, each of your bottles are unique. We will engage with consumers like never before.
A marketing team. Yep, you'll have access to wine industry marketing specialists each month to ensure you're marketing activity for this project are on point and achieving results.
Track your ROI on the project via monthly reporting on our joint marketing efforts to ensure you see growth.
Gain insights into how your wine travels through the supply chain (production to consumer).
The Cellr platform feeds you information via a dashboard to give you clarity on your wines journey throughout the world.
Distribution through to customer interaction, anywhere, anytime.
Direct to Consumer (DTC)
The Cellr platform is being built to give wineries the world's best suite of marketing tools, for the digital age. We know how expensive it can be to build your own digital tool kit, so why not use ours over time at a fraction of the cost.
Start your brands DTC engagement journey via the instant win competition engine we've built...think of it like a "Willy Wonka" golden ticket campaign.
Using the Near Field Communication (NFC) built into the lid you can unlock endless opportunities to engage with your consumers.
Here's a look at what's to come. Imagine the ability to activate any of these from an easy to use online tool that unlocks your capsules.