Direct to Consumer
Connect and engage like never before
We combine the Cellr platform with the Near Field Communication (NFC) built into our lids and labels, so you can unlock endless opportunities to engage with your consumers.
Meet the digital marketing platform made for wineries
We set out to build the best marketing suite for wineries. Our platform is 100% dedicated to wineries, rather than trying to shoe horn wine marketing into existing tools. We know how expensive it can be to build your own digital tool kit, so why not use ours over time at a fraction of the cost. Imagine what you could do if each and every bottle had the ability to speak directly to the consumer. With Cellr, you can unlock marketing content like never before.
Simplified virtual relationship building.
Connect consumers directly with your content to create a memorable first point of contact. Activate campaigns like giveaways, competitions, loyalty programs, virtual tasting bookings, video, social media integrations...the list goes on.
Want to run an instant win competition (think Willy Wonka's golden ticket), sorted. Want to book them in for a virtual tasting you have happening soon, done. Want to give consumers special content that can only be accessed when they buy a bottle of your wine? Easy.
Carry a consistent message throughout the global market, for trade and consumers.
Your message becomes crystal clear at every point along the supply chain. Whether your wine is being pitched to an overseas distributor, or picked up by a consumer in a bottle shop, you can be confident that your message hasn't become muddled down the line. This means you tell the story of your label, the provenance of the wine and it's respective tasting notes every time it changes hands.
Pick your audience.
Target wine drinkers in specific cities, with specific content. Want the good folk of London to hear from your winemaker? Want Chinese consumers to see what their favourite online influencers have to say about your wine? How about a message to sign up for your Vintage 2020 event aimed at local consumers? Or even a national competition to visit your Cellar door? This can all be done on an ongoing basis from the comfort of the Cellr portal.
Let your marketing loose on the Cellr platform and be ready for the connected consumer.