The new message

in a bottle.

Connect, engage and authenticate

Are you ready for the connected consumer?

We give you everything you need to create true customer engagement and brand protection. Each bottle will be enabled with an NFC labelling solution automatically during bottling. We create digital birth certificates during this process, so you can unlock the platform to manage your consumer engagement. Consumers simply tap the sticker to engage like never before. Giveaways, video, authentication and live scans are all taken care of by one super smart platform. 

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Simply scan the NFC on the bottle, no app required.
Kick start your customers journey with your brand.

What's Included


Encrypted NFC Labelling

We will supply you with enough NFC labels to fulfill your requirements. Each label is encrypted and tracked in the Cellr platform prior to delivery.

Bottling facilities can apply these where ever you choose on the bottle. 

Our batching techniques create automated data capture opportunities directly from the production line. 


Experience unprecedented access to the consumer. The Cellr platform has been designed to give you a direct conversation with the connected consumer.

In our eyes, like your customers each of your bottles are unique. Cellr lets you engage with consumers like never before by allowing you to customise the message in each bottle sent out into the world.

The Cellr platform and technology combined give you direct access to customers through the competition engine and video integration, among many other Cellr content applications. We can even live track each scan on a map for you, so you'll always know where your wine is after it leaves the vineyard.

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Use Cellr's encrypted authentication processes to make sure your customers know what they are buying is legitimate. 

Simple to use, the Cellr platform gives you control of your brand anywhere, anytime.  

Cellr tracks your wine (each scan) from the bottling facility to consumption via an admin portal and Google map integration.

Direct to Consumer (DTC)

The Cellr platform is being built to give wineries the world's best suite of marketing tools, for the digital age. We know how expensive it can be to build your own digital tool kit, so why not use ours at a fraction of the cost.

Using the Near Field Communication (NFC) built into the lid you can unlock endless opportunities to engage with your consumers.

You could even start your brands DTC engagement journey via the instant win competition engine we've built...think of it like a "Willy Wonka" golden ticket campaign.